(ELOG 3 for CS3790: Cognitive Science)
http://en.wikipedia.org/wiki/Gestalt_psychology
(All of my pictures are stolen from Wikipedia)
Gestalt psychology focuses on the idea that the whole is more than the sum of its parts. Gestalt psychology brings with it four main principles: emergence, invariance, multistability and reification. On top of that, there is also the application of gestalt to perception: prägnanz – our tendency to order our experience in a manner that is regular, orderly, simple and symmetric.
Emergence, the first principle given by gestalt theory, is demonstrated very well by above picture. The dog in the picture is not found by noticing a nose, then an ear, until we say, “a ha! That must be a dog because of all the features like a dog.” We notice the dog all at once. The dots organize themselves into that pattern almost magically.
Invariance is the second principle which states that our mind has a tendency to recognize objects regardless of scale, rotation and translation. Further, we can recognize objects despite warping and skewing, or differences in representation.
Third we look at multistability, our brain will waver between various interpretations of ambiguous experiences. Look at the figure below:
Finally, there’s reification – or generative perception. Our brain has a tendency to fill in the blanks to make a picture more understandable. In C below, our brain has a tendency to see a ball with spikes, not because a ball is drawn, but because the organization of spikes makes more sense in a 3d perspective of a globe.
The rules of prägnanz or the “Gestalt laws” of perception are all pretty simple. The law of common fate, the law of closure, the law of continuity, the law of symmetry, the law of similarity and the law of proximity, are all fairly self-explanatory. (See wikipedia if you need help). They have a real application for HCI purposes as well. If we know how people tend to group objects, we can apply these grouping to apply logical groupings for users.
Overall, the only real problem with Gestalt psychology is that is more a list of observations, and does almost nothing to explain how the brain works in this way. This has drawn a lot of criticism from other psychologists, seeing as it does nothing to extend our understanding. Still, knowing how people tend to group and classify objects is useful, especially when you’re going to be creating some sort of interface.